Stipica Grgić
Senior digital consultant
Stipica Grgić
Senior digital consultant
My story
Senior cross-functional digital professional with over 15 years of experience and tangible results on various roles in large corporate environments in areas of digital marketing & sales, digital business development, team management and large scale software product & project management.
Started within IT environment (and studied IT) and continued in various business positions (after getting BA Econ degree) gained me large amount of valuable know-how and has shaped my career making me rare bridge between technical, business development and marketing/sales parties that is too often critical to success of any serious and complex project and also great asset for digital (marketing) innovation.
Qualifications include, but not limited to:
- digital business case development
- leading digital strategy/KPIs & product conceptualization
- large scale project management
- B2B/B2C (digital) marketing plan development & management
- full lifecycle product management & (agile) software delivery
- setting up & continuously improving campaign landing pages
- (web) analytics setup, reporting & insights
- creating value proposition & USP
- team recruitment/management
- user experience research & design
- usability testing and prototyping
- customer journey mapping
- budget planning/allocation & CBA