Stipica Grgić
Senior digital consultant
Stipica Grgić
Senior digital consultant
2020
ZoomPlant mobile app case study
ZoomPlant is mobile app case study for fictional online plant store ZoomPlan, Inc. The idea was to build an app that would help amateur gardeners and botanists keep their plants healthy. In some ways app is imagined as sort of marketplace which would connect amateur gardeners and professional botanists.
Furthermore, this is sketch wireframes exercise that illustrate how amateur gardeners would get from the start screen of this offering to meeting their goals of having healthy plants.
Challenges and assumptions
According to limited user research they’ve done:
- People are more inclined to act on advice if they trust who it’s coming from
- Many people can’t identify their own plants
- People are indeed happier when their plants are alive
My role: UX design concept & UI low-fidelity and high-fidelity wireframes § Tools used: pen & paper, Sketch
2020
Alago.hr eCommerce website
Since inception in 2017 eCommerce website Alago.hr has grown big. It’s web traffic grown over 600% in 3 years and number of products offered increased 7 times.
All that required new redesign where key goals were enable user to find whatever product in quickest and most effective way, turn previously cluttered UI into pleasant buying experience and all that with exceptional website speed performance.
My role: business analysis & assesment of old website, UX design & UI high-fidelity wireframes, development & deployment § Tools used: Adobe XD, Adobe Illustrator, WordPress
2018
Vload.com eCommerce/eVoucher website
Vload.com is eCommerce website selling eVoucher. Since, eVoucher is financial product the goal was to make buying experience as clearly understandable and as pleasant as possible, especially since dominant user persona was low financial literacy audience.
Challenge was to, as clearly as possible, present to user what the website was all about and what are his next options. That is why the very above-the-fold section tries to communicate main value proposition and available options. The very nature of eVoucher is not tangible so it was crucial to present it visually.
My role: business analysis, UX design & UI high-fidelity wireframes § Tools used: Adobe XD, Adobe Illustrator
2016
Feature showcase for mobile banking app pre-login functionality
What if you are just passing over shopping window and spotting great pair of shoes? But you don’t know your exact finances and whether you can afford these, and moreover you are in a hurry… So, you would normally get your smartphone, find your mobile banking app, open it, log in (if there’s Internet available) and browse to your account balance functionality. But all this takes time! Maybe twenty, forty, sixty seconds or even more?
Wouldn’t it be nice if you could get this insight in just few seconds, and that you can spot that new incoming payment right away? Even without username/password or PIN? Well, there is solution to this.
Find case study full article at my blog post.
My role: analysis & concept, story, UI § Tools used: Adobe Illustrator
